Frequently Asked Questions about 3D

We at Roxio believe whole heartedly that 3D is here to stay and will impact not only our movie viewing habits, but also our enjoyment of personal photos and video. If you are among the millions that have experienced a recent 3D movie release, such as "Avatar" or "Alice in Wonderland", you may already love the extra dimensional and immersive world of 3D as much as we do. Figuring out how much of a role it will play in your home theatre experience or when it might impact your personal media might be a whole different matter.

Here then is a quick FAQ to get you started. It might prove to be a useful starting point if you are considering
purchasing a 3D-enabled product.

What is 3D anyway?

Very simply stated, 3D is an image or video that creates or enhances the illusion of depth perception. In our
everyday lives we are able to perceive depth in part because each of our eyes sees the same scene at a slightly
different angle. Our brain combines these two separate images into a single, yet multi-dimensional picture. To turn the viewing of an image on a flat screen into something with depth - aka 3D - technologies used in displays and glasses combine to mimic what our eyes do naturally by sending separate images of a single scene to each eye.

What type of 3D content will be available?

3D content will be available in many forms. For commercial content, there will be 3D broadcast shows available on cable or satellite channels, as well as 3D DVDs and Blu-ray Discs. In addition, some home theatre systems will enable you to convert regular 2D (like DVDs) into 3D content. For personal media there is already at least one 3D digital still camera on the market today that lets you capture personal photos in 3D. There are also applications, such as Roxio CinePlayer 3D that enable you to convert and watch standard 2D personal home movies in 3D. We fully anticipate more digital still cameras, and perhaps even a consumer-priced 3D video camera to be released before the end of the year.

What will I need?

To watch 3D broadcasts you'll need a 3D-ready HDTV. In addition, you'll need 3D glasses designed to work with your HDTV. If you wish to enjoy 3D Blu-ray Discs, you'll also need a 3D-ready Blu-ray player. To enjoy 3D content on the PC you'll need to invest in a 3D-ready display and, again, 3D glasses. You might also want to look for a product like Roxio CinePlayer that will enable you to play back 3D content and convert standard 2D content into 3D.

Will the 3D-enabled devices I purchase play regular content as well as 3D?

Yes, PC monitors and HDTVs capable of displaying 3D content also enable you to turn off the 3D features in order to view standard 2D content.

How does today's 3D technology differ from older 3D?

The older method, referred to as anaglyph, required viewers to wear a pair of glasses with red and blue lenses. The red and blue lenses enabled a 3D viewing experience by using an optical effect to project a separate image to each eye simultaneously. The down side to this - beyond the less than stylish eyewear - was poor color clarity due to the use of filtered lenses. Rather than using colored lenses to control which eye sees what, modern 3D technology uses highly sophisticated systems to effectively block the wrong image from being seen by the wrong eye. The major benefit here is that the images seen by each eye are in full color and high resolution (the eyewear is way cooler too).

Do you really need the glasses?

Yes, you really do. Without the glasses the 3D image on the screen will appear blurry and distorted.

Is 3D for real or is it nothing more than a short-term fad?

In our opinion, 3D is legitimate and here to stay. It's come a long way since The Creature from the Black Lagoon leapt from the screen and made everyone in the theatre duck. Sure, modern day 3D can do that, but what's more interesting is the subtlety of depth it can deliver, and how it can provide entertainment and personal media experiences that are as immersive and lifelike as the rest of our world.

What 3D enabled products have Roxio released?

We recently launched Roxio Creator 2011, the world's first digital media suite to offer a comprehensive feature set for capturing, editing, creating, and sharing personal 3D photos, videos, and projects. Creator 2011 allows you to convert existing 2D media into stunning 3D projects, and it supports virtually all of the newest 3D-enabled systems, cameras, and TVs and accessories. In addition to Creator 2011, Roxio has also released CinePlayer 3D and Roxio Video Lab 3D which will be shipping on PC systems from popular manufacturers this fall.

Does Roxio recommend any 3rd party 3D products?

Yes. Roxio works with a host of partners to bring the magic of 3D to the homes of consumers. You can view featured partner products here

Super Bowl or World Series? House or 24?

Find out what was top in Roxio's 3D survey. 3D Survey Results